Sunday, February 28, 2010

Hung up on Denim 2 and Google

Thought I would publish this as it was so interesting.
Dear C

What would I do without Google and where is this taking me?

Remember when you were a child and you needed the answer to something? In our house the World Book Encyclopedia sat on a shelf of importance waiting for all our questions. Every year an update book arrived and was added to the collection. It was a luxury akin to our first TV.

Today? I just google it. It seems like I no more than turn off my computer and I have another google I want to do. This morning it was denim.
Denim...in usage in America since the late 1700's. Denim...a weave structure based on a twill weave, over two under two. Denim...derived by shortening the name serge de nimes, a fabric first woven in Nimes, France. Darn, I thought we Americans invented denim. Well we certainly perfected it. Talk about obsessive compulsions.
Everyday in my store we spend hours helping women of all ages find the perfect denim jeans. The pair that makes their butt look great. The pair that slims their thighs. The pair that makes them look taller. The pair that minimizes their waist and on and on. It's a very serious business. What does this say about all of us? We've come a long way baby, but we have a long way to go? I'll leave that one up to you. It might be a main topic for 2010.

Gotta go. Gotta go Google something.

Love,

R

ps. I love the photo of your mom. Can you scan it at a high res and send it to me? As for computers wasting or saving time, I just spent two hours on mine and enjoyed every minute.



Hi R and other BB friends

I will have to go up in the loft to the box of photos to find it - one could call it Pandora's Box.


Interesting info on denim - love the name 'serge de nimes' - you could use it to market your jeans. I think denim deserves a more exotic title for such a valiant fabric. 1700's - Everything old is new again.


We BB's can related to the importance of fit and flattery. My favourite current pair of jeans are an ancient Buffalo brand which I love because they have just enough stretch to make them fit like a glove while at the same time have enough strength to keep me in. They are, however, hipsters, so this creates the 'Muffin effect' when you sit down. Another current pair of Calvin's K are not quite so flattering but are better when I sit down but the very best jeans I have ever had were a pair of black Versace's which have just the right amount of stretch, and are higher up on the waist. I have had them for over 10 years and pour myself into them when the occasion calls for 'sexy' dressup.


I consider good jeans to be a great investment, much the same as good perfume or jewelery. What about 'Invest in serge de nimes for fit and flattery?


On Google - I agree. A moroccan recipe which I must post soon, having meandered away from food, called for cilantro leaves, a term which mystified my friend who then asked the guy at the Fruit and Vege Mart, without success. So of course she Googled it and there it was - Coriander. I told her not to worry about asking people next time - just go google it.
Love Clara




http://www.shopatnextdoor.com/


Welcome to my journey as I photograph something I created everyday for a year... RRT
Leaf it to Me... February 27th Hand printed sweater.




























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